Insights & Resources
SheScales Announces 2022 Cohort
SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected three female-founded companies to participate in its 2022-2023 program.
November 16, 2022
SheScales: Applications Open for Marketing Advisory Program to Boost Female-Led Businesses
SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2022 program. This year’s program will support up to five female-founded DTC businesses through in-kind marketing resources and advisory services for up to one calendar year.
July 11, 2022
SheScales Vaults Mendi to Mainstream with Video Advertisements in time for the 2021 Summer Games
Mendi, with the support of Rain the Growth Agency’s investment team, is set to launch one of the first TV campaigns for a female-founded CBD brand. The campaign strategy is centered around the 2021 Summer Games, where Mendi has several athletes competing. With a wealth of knowledge in the health and wellness space, Rain the Growth Agency was able to navigate Mendi through the heavily regulated CBD advertising industry.
July 15, 2021
World Pulse’s International Women’s Day Campaign Receives Boost
SheScales partnered with World Pulse, a global social network that connects women, to produce a video that promotes engagement with the organization to promote gender equality.
March 08, 2021
SheScales partners with Calibrate to Pioneer Metabolic Health
The telemedicine business founded by Isabelle Kenyon is building a new category in metabolic health through Rain the Growth Agency’s SheScales initiative, which supports provides DTC marketing expertise to female-led companies.
February 08, 2021
DTC Marketing Accelerator, SheScales, Celebrates One Year of Helping Female Founders Scale Fearlessly
SheScales, the Direct-to-Consumer marketing accelerator created to level the playing field for female founders, recently celebrated its first anniversary. The accelerator, started by co-founder and CEO of Rain the Growth Agency, Michelle Cardinal, is a marketing resource for women-led DTC brands, aimed at improving gender equality in business by supporting female and underrepresented founders.
October 28, 2020
Portland Business Journal: Rain the Growth Agency Ranked Largest Creative Agency
Rain the Growth Agency ranks atop the Portland Business Journal’s list of Largest Creative Agencies in the Portland Metro Area, based on the 2019 fiscal year revenue totals provided by participating organizations.
September 08, 2020
A Summary of the Tremendous Coverage for The Fab Lab’s Digital Daycare
All children have been impacted in how they learn, and Crazy Aunt Lindsey & team have set out to make sure nobody misses out on learning.
May 13, 2020
Carewell + Rain the Growth Agency: SheScales to Reimagine Life for Seniors
Today, Bianca and Michelle join me to share their entrepreneurial journeys and how they both met marketplace needs in scalable and sustainable ways through their businesses.
April 30, 2020
SheScales Announces First Partnership With Home Health DTC Startup Carewell
The leading direct-to-consumer advertising agency, Rain the Growth Agency, is officially announcing the first partnership for SheScales, their marketing accelerator.
March 23, 2020
The 0.1 Percent
The number of fully scaled, national advertising agencies in the U.S. founded by women stands at 0.1 percent. As of 2018, the number of female creative directors is barely 12 percent.
October 10, 2019
Rain the Growth Agency Announces SheScales: a Marketing Accelerator for Female-Founded Companies
Rain the Growth Agency is officially launching SheScales: a first-of-its-kind, women-led performance marketing accelerator that empowers female founders to scale fearlessly.
July 26, 2019
Webinar: Path to Scale: Celebrating Female Founders
March 10, 2022
Pitch Deck Best Practices
September 24, 2021
Paid Social Best Practices
March 16, 2021
Paid Search Best Practices
October 13, 2020