Insights & Resources
Articles
SheScales Program Announces 2023-2024 Cohort
SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected four female-founded companies to participate in its 2023-2024 program.
December 12, 2023
Applications Now Open for 2023-2024 SheScales Marketing Advisory Program
SheScales is now accepting applications for its 2023-2024 program. The program will support up to three female-founded businesses through in-kind marketing resources and advisory services.
July 18, 2023
SheScales Announces 2022 Cohort
SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected three female-founded companies to participate in its 2022-2023 program.
November 16, 2022
SheScales: Applications Open for Marketing Advisory Program to Boost Female-Led Businesses
SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2022 program. This year’s program will support up to five female-founded DTC businesses through in-kind marketing resources and advisory services for up to one calendar year.
July 11, 2022
SheScales Vaults Mendi to Mainstream with Video Advertisements in time for the 2021 Summer Games
Mendi, with the support of Rain the Growth Agency’s investment team, is set to launch one of the first TV campaigns for a female-founded CBD brand. The campaign strategy is centered around the 2021 Summer Games, where Mendi has several athletes competing. With a wealth of knowledge in the health and wellness space, Rain the Growth Agency was able to navigate Mendi through the heavily regulated CBD advertising industry.
July 15, 2021
World Pulse’s International Women’s Day Campaign Receives Boost
SheScales partnered with World Pulse, a global social network that connects women, to produce a video that promotes engagement with the organization to promote gender equality.
March 08, 2021
SheScales partners with Calibrate to Pioneer Metabolic Health
The telemedicine business founded by Isabelle Kenyon is building a new category in metabolic health through Rain the Growth Agency’s SheScales initiative, which supports provides DTC marketing expertise to female-led companies.
February 08, 2021
DTC Marketing Accelerator, SheScales, Celebrates One Year of Helping Female Founders Scale Fearlessly
SheScales, the Direct-to-Consumer marketing accelerator created to level the playing field for female founders, recently celebrated its first anniversary. The accelerator, started by co-founder and CEO of Rain the Growth Agency, Michelle Cardinal, is a marketing resource for women-led DTC brands, aimed at improving gender equality in business by supporting female and underrepresented founders.
October 28, 2020
Portland Business Journal: Rain the Growth Agency Ranked Largest Creative Agency
Rain the Growth Agency ranks atop the Portland Business Journal’s list of Largest Creative Agencies in the Portland Metro Area, based on the 2019 fiscal year revenue totals provided by participating organizations.
September 08, 2020
Three Key Tactics for DTC Marketers This Holiday Season
The fourth quarter of 2020 is already shaping up to be a complicated one for advertisers. Our Director of Strategic Partnerships offers three media environments in which advertisers should rest assured that their dollars will work exceedingly hard this holiday season.
Shasta Gibson, Director of Strategic Partnerships
September 01, 2020
An open letter to Black professionals: You were never the impostor
As recruiters reach out to us, companies begin internal promotions, and newly formed DEI roles flood our inboxes, this is a moment to think strategically.
Bianca Reed, VP, Client Services + Inclusion Marketing
July 28, 2020
Let’s Talk About Racial Inequity. Send Me a Note
In the face of ongoing racial injustice in our country, many companies have been forced to acknowledge the racial inequity within their organizations, leadership teams and boards.
Bianca Reed, VP, Client Services + Inclusion Marketing
June 09, 2020
Now Is The Time To Grow Your DTC Business
As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape.
Michelle Cardinal, Chairwoman & Co-Founder
May 19, 2020
A Summary of the Tremendous Coverage for The Fab Lab’s Digital Daycare
All children have been impacted in how they learn, and Crazy Aunt Lindsey & team have set out to make sure nobody misses out on learning.
May 13, 2020
The Pandemic Is Showing Just How Much Working Moms Have to Juggle
The pandemic is pulling back the curtain that has obscured how working moms juggle our lives while still driving agency business forward and supporting clients.
Bianca Reed, VP, Client Services + Inclusion Marketing
May 08, 2020
Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t)
COVID-19 is a mixed bag for the advertising industry. At Rain the Growth Agency, our clients are primarily e-commerce brands, which are faring better than many other categories.
Michelle Cardinal, Chairwoman & Co-Founder
May 05, 2020
Carewell + Rain the Growth Agency: SheScales to Reimagine Life for Seniors
Today, Bianca and Michelle join me to share their entrepreneurial journeys and how they both met marketplace needs in scalable and sustainable ways through their businesses.
April 30, 2020
SheScales Announces First Partnership With Home Health DTC Startup Carewell
The leading direct-to-consumer advertising agency, Rain the Growth Agency, is officially announcing the first partnership for SheScales, their marketing accelerator.
March 23, 2020
The 0.1 Percent
The number of fully scaled, national advertising agencies in the U.S. founded by women stands at 0.1 percent. As of 2018, the number of female creative directors is barely 12 percent.
October 10, 2019
Rain the Growth Agency Announces SheScales: a Marketing Accelerator for Female-Founded Companies
Rain the Growth Agency is officially launching SheScales: a first-of-its-kind, women-led performance marketing accelerator that empowers female founders to scale fearlessly.
July 26, 2019
Is Caring Good For Business?
It’s a question I’ve been asking some of my fellow business leaders lately. SPOILER ALERT. I believe it is, and I recently gave a lecture at the University of Montana’s School of Business to make my case.
Michelle Cardinal, Chairwoman & Co-Founder
October 29, 2018
Agency Lessons Learned from Working with Dot Coms
Through the years my agency and those in the direct response industry have worked with many an entrepreneur to launch a product on television and offline channels to drive direct sales.
Jane Crisan, CEO
July 27, 2015
Resources
2022-2023 SheScales Cohort Demo Day Webinar
April 07, 2023
Webinar: Path to Scale: Celebrating Female Founders
March 10, 2022
Pitch Deck Best Practices
September 24, 2021
Paid Social Best Practices
March 16, 2021
Paid Search Best Practices
October 13, 2020
