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World Pulse’s International Women’s Day Campaign Receives Boost

SheScales, powered by Rain the Growth Agency, is privileged to have been given the opportunity to produce a video to be part of an International Women’s Day campaign for another organization that empowers female founders.

World Pulse is an independent, women-led, global social network with the goal of accelerating the pace of gender equity all over the world. Rain the Growth Agency created a 30-second commercial to encourage women to go online and share their stories.

The idea for the spot grew out of the fact that the power of World Pulse comes from the collective voices of women – something that has forever been dismissed and underestimated. So the spot “flips the script,” using traditional demeaning terms for women’s conversations: “chit-chat,” and “girl talk,” then showing how those activities are far from trivial.

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