We are SheScales.
We are marketing experts. We help up-and-coming female founders become experts too.
Our mission is to raise up the next generation of female founders.”
Michelle Cardinal, SheScales CEO
Statistically, women-owned businesses perform better than those run by men. This may shock some, but as a women-led agency, this comes as no surprise to us. Despite their documented successes, why do women find themselves with fewer resources? SheScales aims to help shift the imbalance by providing free consultancy services and networking opportunities to the next generation of female marketing leaders.
How SheScales helps female leaders nurture and grow:
The SheScales program provides free consultation on the essential elements of your marketing strategy and campaign – the building blocks for sustainable growth.
Brand Strategy
We help you identify what your brand stands for and how to make it stand out in a crowded marketplace.
Performance Media
Getting noticed in all the right places can be a complex undertaking if you are not familiar with digital marketing.
Networking
Sometimes, it's not what you know, it's who you know. We can help you find and connect with both experts and peers.
Mentorship
Advice and direction from our executive team and access to our professional network.
2023-2024 Program Cohort
Brands we've supported:
Is my company right for SheScales?
We ask prospective partners to apply, so that we can maximize the impact of the SheScales initiative. By answering a few questions here, you can get a good indication if the time is right for you.
Meet the team
We represent one tenth of one percent. That’s the shockingly low number of U.S. advertising agencies founded by women. We’re used to being the only ones in the room. That’s why now, we’re ready to shake things up.
Tap on a team member.
Sue Collins
Chief Client Officer, Rain the Growth Agency
As leader of the creative, account management, production, and post teams, the company’s success in providing an unmatched end-to-end solution for clients is due, in large part, to Sue.
Michelle Cardinal
Chairwoman & Co-Founder, Rain the Growth Agency
A life-long media expert, Michelle built the agency that is the top choice for fast-growing ecommerce brands and consistently ranks as one of the top independent (and women-led) advertising agencies nationally.
Jane Crisan
CEO, Rain the Growth Agency
Jane is passionate about using technology and data to guide informed marketing decisions and has 30+ years of experience in brand building, digital marketing, marketing technology and analytics.
Board of Advisors
The SheScales program is supported by a group of experienced leaders who can offer advice and guidance on all aspects of your company, including operations, growth, fundraising, mergers and acquisitions, and more.
What Inspired SheScales?
Michelle Cardinal is the driving force behind SheScales. As CEO and co-founder of Rain the Growth Agency, she’s a rarity; fewer than one-tenth of one percent of U.S. ad agencies can claim a female founder. Her experiences in the minority have led her to do something to address the unfairness and inequity female founders face.
The revenue generated by women-founded businesses compared to those founded by men
Percentage of women who reported difficulty in obtaining the funding to start their own business
Better performance over a 5-year period for women-founded startups despite a severe funding gap
Female entrepreneurs who say they would spend more on advertising & marketing if they could
