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She Scales, We Scale

A women-led DTC performance marketing accelerator that empowers female founders to scale fearlessly.


What does
SheScales do?

Watch this interview with founder Michelle Cardinal to learn more.

As CEO & Co-Founder of R2C Group, a full-service marketing & ad agency that specializes in Direct-to-Consumer advertising, Michelle understands the challenges of scaling a successful woman owned business. Women generally have less access to capital and resources than their male counterparts and she believes that smart marketing that drives business growth can solve that problem. Michelle is passionate about helping women founded businesses scale and gain access to generating wealth – because empowered women make the world a better place.

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Michelle Cardinal

We Scaled: R2C Group Success Stories

SheScales emerged from R2C Group, a woman-run agency that happens to be one of Oregon’s largest and most successful. Below are a few clients that R2C Group helped scale. Imagine yourself here.

23andMe Peloton Smile Direct Club Humana bareminerals

R2C Group founded in 1998

Are You Ready to Scale?

Could your business benefit from partnering with SheScales? See the stages of business. If your business is in a scale-ready stage, submit an application to partner with SheScales. We only plan to take on a limited amount of partnerships per year in the accelerator.

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Minimum Viable Product
Scale Ready
Marketing Accelerator



A business with at least one
Female Founder


Founder(s) with a
high-growth mentality
looking to scale fearlessly


Product or service is available
now and can be sold nationally

Where We Partner


Online-Based Service


Areas of Support

Audience Targeting

Performance Media


Female-Founder Mentorship

Contact Us

Questions? Fill out this contact form and we’ll follow up.

Our Team

Michelle Cardinal

Michelle CardinalCEO & Co-Founder, R2C Group

Jane Crisan

Jane CrisanPresident & COO, R2C Group

Bianca Reed

Bianca ReedSenior Director of Client Development, R2C Group