Michelle Cardinal and Jane Crisan
Michelle Cardinal and Jane Crisan

We are SheScales.

We are marketing experts. We help up-and-coming female founders become experts too.

Our mission is to raise up the next generation of female founders.”

Michelle Cardinal, SheScales CEO

Statistically, women-owned businesses perform better than those run by men. This may shock some, but as a women-led agency, this comes as no surprise to us. Despite their documented successes, why do women find themselves with fewer resources? SheScales aims to help shift the imbalance by providing free consultancy services and networking opportunities to the next generation of female marketing leaders.

How SheScales helps female leaders nurture and grow:

The SheScales program provides free consultation on the essential elements of your marketing strategy and campaign – the building blocks for sustainable growth.

Brand Strategy

We help you identify what your brand stands for and how to make it stand out in a crowded marketplace.

Performance Media

Getting noticed in all the right places can be a complex undertaking if you are not familiar with digital marketing.


Sometimes, it's not what you know, it's who you know. We can help you find and connect with both experts and peers.


Advice and direction from our executive team and access to our professional network.

2023-2024 Program Cohort

Brands we've supported:

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Is my company right for SheScales?

We ask prospective partners to apply, so that we can maximize the impact of the SheScales initiative. By answering a few questions here, you can get a good indication if the time is right for you.

Meet the team

We represent one tenth of one percent. That’s the shockingly low number of U.S. advertising agencies founded by women. We’re used to being the only ones in the room. That’s why now, we’re ready to shake things up.

Tap on a team member.

Sue Collins

Chief Client Officer, Rain the Growth Agency

As leader of the creative, account management, production, and post teams, the company’s success in providing an unmatched end-to-end solution for clients is due, in large part, to Sue.

Michelle Cardinal

Chairwoman & Co-Founder, Rain the Growth Agency

A life-long media expert, Michelle built the agency that is the top choice for fast-growing ecommerce brands and consistently ranks as one of the top independent (and women-led) advertising agencies nationally.

Jane Crisan

CEO, Rain the Growth Agency

Jane is passionate about using technology and data to guide informed marketing decisions and has 30+ years of experience in brand building, digital marketing, marketing technology and analytics.

Portrait Sue Collins Portrait Michelle Cardinal Portrait Jane Crisan faded team background image

Board of Advisors

The SheScales program is supported by a group of experienced leaders who can offer advice and guidance on all aspects of your company, including operations, growth, fundraising, mergers and acquisitions, and more.

What Inspired SheScales?

Michelle Cardinal is the driving force behind SheScales. As CEO and co-founder of Rain the Growth Agency, she’s a rarity; fewer than one-tenth of one percent of U.S. ad agencies can claim a female founder. Her experiences in the minority have led her to do something to address the unfairness and inequity female founders face.


The revenue generated by women-founded businesses compared to those founded by men


Percentage of women who reported difficulty in obtaining the funding to start their own business


Better performance over a 5-year period for women-founded startups despite a severe funding gap


Female entrepreneurs who say they would spend more on advertising & marketing if they could

Connect to the community


Stay up to date with SheScales insights and advice for female led businesses

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