Rain the Growth Agency Announces SheScales: a Marketing Accelerator for Female-Founded Companies

PORTLAND, OR — July 26, 2019 — Rain the Growth Agency is officially launching SheScales: a first-of-its-kind, women-led performance marketing accelerator that empowers female founders to scale fearlessly. Rain will provide performance marketing, brand strategy and research, as well as creative expertise to SheScales participants.

SheScales was born from CEO and co-founder Michelle Cardinal’s entrepreneurial success and the strong desire to mentor and support other female founders to find that same success.

Cardinal, an influential industry leader with a career that spans more than 20 years in advertising and media, has been the driving force behind Rain’s transactional brand-building approach to scaling companies. These companies will benefit from Rain’s experience with DTC brands and performance-driven marketing, with the end goal to scale their businesses.

“We want to make sure that we are leveling the playing field for female founders. Men receive far more support not only financially, but with business resources and mentorship,” said Cardinal. “We want to correct that imbalance and be a resource for female founders who want rapid growth. No other agencies are starting marketing accelerator programs that are focused on elevating female-founded companies. We want to leverage our experience as a female-founded and women-led agency.”

SheScales will launch officially on August 20, 2019. Applications are open now! Companies looking to apply should visit: www.shescales.com

Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. We link strategy, creative and production with audience targeting, dynamic media buying and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models. For more than 20 years, we have been scaling businesses such as Humana, Mercari, 23andMe, Chewy, SimpliSafe, 1-800 CONTACTS, Consumer Cellular and LendingTree. Headquartered in Portland, Oregon and co-founded in 1998 by Michelle Cardinal, our agency has grown to over 240 employees in four offices across the U.S.